***If anyone's fingerprints were all over the NBA, it was the man known as "The Logo." His nickname comes from the fact the NBA logo depicting a dribbling player is actually based on Jerry West's form as he drove the lane. As a player, West was a superior ball handler and the most clutch long range shooter of his day. Led by West, Baylor and Wilt, the year ???? Lakers team set the all-time record of 33 consecutive wins On top of all of that he later became the GM of the Lakers and was the architect of the the "Showtime" Lakers led by Kareem and Magic. Those teams won 5 NBA championships in the 80's and 90's